Domino’s – How to Adapt and Innovate to Meet Changing Customer Demands
A domino is a small rectangular tile with one or more ends bearing a number of dots. The dots are arranged in a pattern like those on a die, except that some of the spaces are blank. A domino has the potential to generate a chain reaction that causes adjacent tiles to fall. This process is called dominoing.
Lily Hevesh started playing with dominoes as a child, when her grandparents gave her their classic 28-pack. She loved setting them up in a straight or curved line and flicking the first domino to start the chain. She began posting videos of her creations online, and now, at 20, she’s a professional domino artist who creates spectacular setups for movies, TV shows, and events—including a recent album launch for Katy Perry.
The most common domino sets contain double-six tiles, which have the same number of pips on each end. These can be extended in a variety of ways (for example, by adding more doubles to each side) to make sets of up to double-18. Players score points by laying dominoes end to end (the exposed ends must match, such as two one’s touching, or two six’s touching). If the total of the pips on both tiles is a multiple of five, the player wins.
Dominoes have been made from many different materials, including bone, silver lip ocean pearl oyster shell (mother of pearl), ivory, and dark hardwoods such as ebony. More recently, set manufacturers have used polymer materials such as plastics and resins to produce dominoes. These have advantages over traditional materials, such as a lower price and increased durability.
A key component of any successful business is its ability to adapt and innovate to meet changing customer needs. When a company doesn’t adapt, it can lose market share to competitors that do. For example, in the restaurant industry, third-party delivery services like Uber Eats and DoorDash have gained ground on Domino’s in the past year.
In order to compete with them, Domino’s focused on listening to their customers and adapting to their changing demands. They also focused on hiring talented employees to help drive innovation. The result was a new digital platform that allows customers to place orders with just a text or voice command.
In addition, the company is expanding its delivery capabilities to better serve more markets. This expansion will help them overcome a labor shortage that has affected their ability to deliver pizzas to customers. In the short term, this may limit Domino’s growth, but in the long run, it should improve their competitive position against third-party delivery services. Ultimately, Domino’s has a strong foundation to grow and thrive in the future.